Reimagined silhouettes, refined luxury and a fresh aesthetic for every celebrated moment.
At this year’s Rome Fashion Week – 24-26 May – Pronovias will unveil more than just a new collection – it will introduce a new vision. With The Event Collection, the globally revered label has taken a bold step forward, extending its signature artistry beyond bridal and into the realm of occasionwear with a line that speaks to every modern woman.
Rooted in the same spirit of innovation that saw it become the first ready-to-wear bridal house in 1922, Pronovias continues to evolve while staying true to its Mediterranean soul.
With this latest debut, the design house reimagines occasionwear for the now – and the next. The Event Collection offers sophisticated silhouettes crafted in luxurious fabrics, adorned with thoughtful detailing and tailored for versatility. It’s a wardrobe of elevated essentials designed to transition effortlessly from day to night, from understated elegance to statement glamour.
Pronovias’s new approach champions inclusivity, comfort and modern femininity – without compromising on style or grace. Whether worn to a wedding, a red-carpet event or a perfectly polished lunch, each piece is an invitation to step into the spotlight with authenticity and confidence.
“Our goal was to create a collection that reflects the way women live and celebrate today” said a spokesperson for the maison. “Women want pieces that feel as good as they look – designs that move with them, empower them and honour their individuality”.
The launch of The Event Collection is also a reflection of Pronovias’s wider commitment to evolving with the women it dresses. With over 900 artisans and creatives forming the backbone of the brand worldwide, the label’s reputation for craftsmanship, beauty and timeless appeal is now more inclusive and forward-thinking than ever.
While bridal remains the heart of the house, occasionwear is its newest love story – and one that promises many stylish chapters to come.
